eCommerce Benchmark KPIs: Media in Vietnam

In 2023, next to an add-to-cart rate of 10.5%, a cart abandonment rate of 75.8%, and a conversion rate of 2.5%, the eCommerce Benchmark KPIs for Media in Vietnam also consist of an AOV of US$22.6, a discount rate of 10.9%, and a return rate of 2.6%.

至2023年，越南媒体类电子商务的基准关键绩效指标（KPIs）包括：10.5%的加入购物车率、75.8%的购物车放弃率、2.5%的转化率，此外，平均订单价值（AOV）为22.6美元，折扣率为10.9%，退货率为2.6%。