Data from discrete choice experiment in Romania (Alba County)

This database contains data from discrete choice experiment (DCE) and accompanying survey that were conducted in Alba Iulia County, Romania, between June and November 2023. The aim of DCE was to study Romanian farmers' preferences for conversion their land to organic farming system. The DCE was conducted among small and medium-sized farmers who possess both arable land and permanent grassland. The accompanying survey includes data on socio-economic aspects of sample farms and farmers. It also includes answers on attitudinal question on implementation of sustainable farming practices. These questions were on 1-7 Likert scale and were built on theory of planned behaviour.