Survey Data on Sustainability Awareness and Online Shopping Behavior in Indonesia (2025)

This dataset contains responses from 301 participants in Indonesia, collected in 2025 as part of a research study on the influence of sustainability awareness and online shopping behavior on consumer preferences in sustainable e-commerce. The data were gathered through an online survey and used in a structural equation modeling analysis. The dataset includes demographic variables, Likert-scale responses, and construct measures related to sustainable consumption in e-commerce.