User Evaluation of Popular Short Form Content Platform

The dataset is based on a 90-question questionnaire that evaluated the user experience across three of the most popular short-form content platforms: TikTok, Instagram Reels, and YouTube Shorts. The column represents the questions used in the questionnaire, formatted for mediation analysis, evaluating the influence of the quality of the algorithm, quality of UI/UX, perceived usefulness, perceived ease of use, and perceived enjoyment.