eCommerce Benchmark KPIs: Toys in Nigeria

In 2023, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 91.1%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Toys in Nigeria also consist of an AOV of US$55.2, a discount rate of 7.5%, and a return rate of 3.7%.

于2023年，在尼日利亚玩具电子商务领域，除11.1%的加入购物车率、91.1%的购物车放弃率以及1%的转化率之外，关键绩效指标（KPIs）还包括平均订单价值（AOV）为55.2美元、折扣率为7.5%，以及退货率为3.7%。