Audiences -- interest-based targeting audiences for the U.S. and Canada built on real-world consumer visits and behavior

Gravy Audiences are the first and only intent-based advertising audiences built on the local places and events that consumers attend – offline – in the real world. Extend reach to new consumers & improve ROI for your next ad campaign with audiences created from trusted location intelligence and verified visit data. 7,000+ ready-to-use precision Gravy Audiences are accessible today via DMP and DSP partner platforms like LiveRamp, MediaMath, and more. These audiences can be used to target consumers on mobile, desktop, CTV, and more. Gravy can also custom create a new audience to reach your desired target group.

搜集汇总

背景与挑战

背景概述

该数据集名为'Gravy Audiences'，是基于美国和加拿大消费者真实线下访问与行为构建的兴趣定位受众群体，旨在提升广告活动的投资回报率。它包含7000多个现成受众，可通过DMP和DSP平台应用于移动、桌面等设备，并支持定制目标群体。