Sales of the leading granola bar brands of the U.S. 2023

Nature Valley was the leading granola bar brand in the United States in 2023 with sales valued at 667 million U.S. dollars. Quaker was the second leading brand with sales of 447 million dollars.Granola bar brands in the United StatesGranola bars belong to the breakfast food category and are often eaten as a convenient and quick breakfast, on-the-go or as an in-between snack. They are also known as cereal bars, snack bars or muesli bars. Granola itself is a mixture of rolled oats and sugar or honey. In order that the combination may take its well-known form, the mixture is pressed into a bar shape. Manufacturers often distinguish between chewy and crispy granola bars. They also come with a fruity or yoghurt coating or with additional ingredients such as nuts, seeds, fruit or chocolate. Recent trends also show enrichment with antioxidants or a higher amount of protein.

2023年，Nature Valley品牌在美国谷物棒市场占据领先地位，销售额高达6.67亿美元。Quaker品牌位居第二，销售额为4.47亿美元。在美国，谷物棒属于早餐食品类别，常作为便捷快速的早餐、途中小吃或作为过渡时间的零食食用。它们也被称为谷物棒、零食棒或麦片棒。谷物棒本身是由燕麦片和糖或蜂蜜的混合物制成。为了形成人们熟知的形态，这种混合物被压制成条状。制造商通常将谷物棒区分为有嚼劲和酥脆两种类型。它们还可以带有果味或酸奶涂层，或添加坚果、种子、水果或巧克力等额外成分。近期趋势还显示，谷物棒中添加了抗氧化剂或提高了蛋白质含量。