The impact mechanism and policy implications of rural industrial integration on farmers' green production behavior

Based on the survey data of 719 farmers in five provinces including Zhejiang, Shandong, Henan, Shaanxi and Sichuan, this study empirically analyzes the impact and mechanism of rural industrial integration on farmers' green production behavior using models such as Ordered Probit. The conclusions are as follows: (1) Rural industry integration can effectively promote farmers' green production, and the conclusion is still valid after the endogeneity and robustness test. (2) There are differences in the promotion effect of different integration modes on green production of farmers, among which the effect of technology penetration integration is the most significant. (3) Rural industry integration can promote green production through incentives for agricultural product returns, accumulation of social capital, acquisition of technical training, and accelerated inflow of agricultural land. (4) Rural industry integration has a stronger effect on green production for ordinary small farmers, as well as farmers in northern regions, the older generation, and those with less fragmented land. In this regard, we should continue to promote the integration of rural industries in the future, actively guide farmers to participate in it, cultivate a high-quality and high-price market environment, enhance farmers' awareness of green production and their ability to acquire factors, further promote farmers' green production.