Barriers to purchase connected devices in the UK 2016

This statistic displays the various barriers to purchasing connected devices selected by respondents in the United Kingdom (UK) in 2016. For nearly half of the participants, pricing was the main barrier preventing them from acquiring smart devices. After pricing, the most common barriers were the thought or feeling that people already have what they need, the perception of technology still being at a development stage and lack of interest. Nevertheless, the impression consumers may have about still developing technology could be tackled by retailers via in-store demonstrations of the internet of things.

本统计数据显示了2016年英国（UK）受访者选择的购买连接设备所面临的各种障碍。对于近一半的参与者而言，价格是阻止其购买智能设备的主要障碍。继价格之后，最常见的障碍包括人们认为他们已经拥有了所需的一切的想法或感受、对技术仍处于发展阶段的认识以及缺乏兴趣。然而，消费者可能对仍在发展中的技术持有的印象可以通过零售商在店内进行物联网的演示来加以应对。