Most well-known social networks in the United States 2023

When it comes to the most well-known social networks in the United States, YouTube and Facebook are leading the pack with a brand awareness of 94 and 93 percent respectively, among internet users. The two giants also take the top ranks in our social networks brand usage share as well as social network brand loyalty rankings.For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

在美国最为知名的社会网络平台中，YouTube与Facebook分别以94%和93%的品牌知名度位居前列，深植于互联网用户的认知之中。这两大巨头亦在社交网络品牌使用份额及社交网络品牌忠诚度排名中占据首位。本研究通过辅助品牌识别的概念对品牌知名度进行了调查，向受访者同时展示了品牌的标志及其书写的品牌名称。