AURAR - Lookalike Modeling for Campaign Log

Connected to the adtech ecosystem, AURAR provides secure 1st/3rd party data collaboration plus lookalike modeling for enhanced brand and agency ROAS.

**Features**

**[1] Privacy-First Data Collaboration:** Leverage Snowflake Secure Data Sharing and UDFs for joins and modeling without exposing raw data and personal identifiable information.

**[2] Advanced Audience Modeling:** Built-in templates for overlap analysis, lookalike expansion and enrichment power more precise targeting for media campaigns.

**[3] Speed & Scale:** Pre-defined workflow for campaign managers and data engineers across data selection, and lookalike model configuration.

**[4] Seamless Activation to Media Platforms:** Deliver campaign-ready segments directly to media platform partners (DSPs/SSPs) with zero file transfer.

**[5] Governance & Control:** Full visibility into permissions, logs and run metadata within your Snowflake environment.<br/><br/>**Values for Advertisers and Agencies**<br/><br/>**Enhance Media Campaign ROAS** AURAR enables campaign managers to project the scale of a lookalike audience to meet performance or awareness-based campaign goals. AURAR leverages the exclusive Snowflake integration for The Trade Desk REDS, enabling lookalike audience expansion from campaign impression log data, which powers in-flight optimization.

**Secure**

Build and activate precise lookalike audiences by keeping every step of data collaboration and modeling entirely within Snowflake. AURAR leverages secure UDFs and native sharing to ingest and enrich segments, execute privacy-preserving joins via Secure Join, automate segmentation and lookalike modeling, and activate immediately by delivering approved audiences directly to media platform partners, all without exports or delays.

**Ease of Use**<br/>Leveraging pre-defined adtech use cases and pre-built collaboration workflows, media planners, traders, campaign supervisors, and data engineers can collaboratively create and activate high-value lookalike audience segments. Manual file transfers are eliminated, enabling real-time campaign deployment and streamlined billing and settlement.<br/><br/>**How AURAR Works?**

**[1] Install & Configure:** Run AURARAurar setup scripts to create a dedicated warehouse, custom role, and operational schemasGrant the role metadata-listing and procedure-execution privileges

**[2] Share & Collaborate:** Use Secure Data Sharing to bring together 1st-party and 3rd-party datasetsSelect from built-in templates (audience enrichment, lookalike modeling, audience expansion)

**[3] Execute & Review** Execute collaborative analyses using predefined templatesLog and archive collaboration results for auditability<br/><br/>**[4] Activate & Scale** *

- Share enriched audiences back to AURAR
- AURAR delivers final segments instantly to DSPs/SSPs

* By activating audiences to activation partners through, the client automatically authorizes all related charges and settlements to be processed, with no separate invoicing or additional opt-in required.

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## **Access & Onboarding**

- Installation of the AURAR Lookalike Modelling App provides access only to limited, standard audience-segment functionality.
- Installation requests submitted via the Snowflake Marketplace are processed by AlikeAudience; approval is required, alongside execution of a client agreement and participation in an onboarding meeting to curate platform-specific data segments.<br/>

**Connect With Us**<br/>For full feature access and bespoke segment curation, please contact our sales team at [e-mail].

原始信息汇总

Aurar Consumer Native App 数据集概述

数据集提供商

AlikeAudience, Inc.

试用信息

• 免费试用：30天试用期

数据集描述

Aurar Consumer Native App 旨在帮助数字代理商及其品牌客户规划和执行高性能广告活动，通过连接第一方数据与增强、相似建模和激活合作伙伴，所有操作均在隐私安全的Snowflake原生环境中进行。

客户价值

1. 隐私优先协作：利用Snowflake安全数据共享和UDFs进行连接和建模，不暴露原始数据或PII。
2. 速度与规模：自动化数据列表、更新和协作后共享，从洞察到激活仅需几分钟。
3. 高级受众建模：内置模板用于重叠分析、相似扩展和增强，实现更精确的广告定位。
4. 无缝媒体激活：直接将广告活动就绪的细分市场交付给激活合作伙伴（DSPs/SSPs），无需文件传输。
5. 治理与控制：在Snowflake环境中完全可见权限、日志和运行元数据。

访问与入门

• 安装AURAR Consumer App仅提供有限的、标准的受众细分功能。
• 安装请求通过Snowflake Marketplace提交，需经AlikeAudience批准，并需执行客户协议和参与入门会议以定制平台特定的数据细分。

工作原理

1. 安装与配置：
   • 运行Aurar设置脚本以创建专用仓库、自定义角色和操作模式。
   • 授予角色元数据列表和程序执行权限。
2. 共享与协作：
   • 使用安全数据共享将提供商和消费者数据集合并。
   • 从内置模板中选择（受众增强、相似建模、受众扩展）。
3. 执行与审查：
   • 使用预定义模板执行协作分析。
   • 记录和存档协作结果以供审计。
4. 激活与扩展：
   • 通过AlikeAudience共享增强的受众。
   • AlikeAudience立即将最终细分市场交付给DSPs/SSPs。

业务需求

• 加速广告收入：通过安全UDFs和原生共享在Snowflake内进行数据协作和受众建模。
• 受众激活：通过平台内共享无缝交付增强和扩展的受众细分市场。
• 受众细分：利用隐私保护连接和增强模板创建高价值受众群组。

使用示例

• 安全协作：使用预定义存储过程进行安全数据共享和协作。

安全性

• 已完成Snowflake安全审查。
• 基于角色的访问控制保护数据。

类别

• 加速广告收入
• 受众激活
• 受众细分
• 营销
• 媒体

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

地理覆盖

• 安圭拉、安提瓜和巴布达、阿鲁巴等34个国家和地区。

云区域可用性

• AWS：美国西部（俄勒冈）
• Azure：北欧（爱尔兰）、美国中南部（德克萨斯）、东南亚（新加坡）等13个区域。

法律条款

• 标准条款

关于AlikeAudience, Inc.

AlikeAudience是一个数据协作和身份平台，帮助品牌和代理商通过隐私优先、AI驱动的细分市场丰富其第一方数据并触达新受众。

搜集汇总

背景与挑战

背景概述

AURAR数据集是一个基于Snowflake平台的广告技术解决方案，提供安全的隐私优先数据协作和高级相似受众建模功能，支持从数据选择到媒体平台无缝激活的全流程工作流，帮助品牌和代理商提升广告活动效果。