Dior brand profile in the United States 2024

How high is the brand awareness of Dior in the United States?When it comes to luxury fashion owners, brand awareness of Dior is at 91% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Dior in the United States?In total, 45% of U.S. luxury fashion owners say they like Dior. However, in actuality, among the 91% of U.S. respondents who know Dior, 49% of people like the brand.What is the usage share of Dior in the United States?All in all, 30% of luxury fashion owners in the United States own Dior. That means, of the 91% who know the brand, 33% own them.How loyal are the owners of Dior?Around 22% of luxury fashion owners in the United States say they are likely to purchase Dior again. Set in relation to the 30% usage share of the brand, this means that 73% of their owners show loyalty to the brand.What's the buzz around Dior in the United States?In March 2024, about 36% of U.S. luxury fashion owners had heard about Dior in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 40%, meaning at the time of the survey there's some buzz around Dior in the United States.

Dior在美国的品牌认知度究竟如何？对于奢侈品时尚品牌的所有者而言，Dior在美国的品牌认知度达到了91%。此次调查采用辅助品牌识别的概念，向受访者同时展示了品牌的标志以及书面品牌名称。Dior在美国的受欢迎程度如何？总计而言，45%的美国奢侈品时尚品牌所有者表示他们喜欢Dior。然而，实际上，在91%了解Dior的美国受访者中，有49%的人对品牌表示喜爱。Dior在美国的使用份额是多少？总体而言，美国奢侈品时尚品牌所有者中有30%拥有Dior。这意味着，在了解品牌的91%的受访者中，有33%的人拥有该品牌。Dior的所有者忠诚度如何？大约22%的美国奢侈品时尚品牌所有者表示他们可能再次购买Dior。相对于品牌的30%的使用份额，这表明73%的拥有者对品牌表现出忠诚。Dior在美国的舆论氛围如何？截至2024年3月，大约36%的美国奢侈品时尚品牌所有者在过去三个月内通过媒体、社交媒体或广告了解到了Dior。在这91%了解品牌的受访者中，这一比例为40%，意味着在调查进行时，Dior在美国已经形成了一定的舆论氛围。