E-commerce sales revenue in France 2005-2023

In 2023, e-commerce sales in France amounted to approximately 160 billion euros. This represents an increase of nearly 10.5 percent compared to the previous year when online sales were approximately 144.7 billion euros.Key playersIn the fourth quarter of 2023, Amazon emerged as the leading e-commerce platform in France, attracting an average of 39 million unique monthly visitors. Leboncoin followed in second place, with an average traffic of 26.7 million monthly visitors. Notably, E.Leclerc experienced a notable increase in average monthly traffic, signaling its growing prominence in the French online grocery landscape.Fashion leads the wayAs of 2023, fashion was the most purchased product category online in France, and one player stood out in this segment. The Chinese fast-fashion company Shein ranked second after Amazon in the top online stores in the French e-commerce market in 2023, garnering an estimated 2.4 billion U.S. dollars in e-commerce net sales that year, racking up more online sales than the likes of Boulanger, Apple and Cdiscount.

截至2023年，法国的电子商务销售额达到了约1600亿欧元，相较于前一年，在线销售额约为1447亿欧元，增长了近10.5%。主要玩家在2023年第四季度，亚马逊成为法国领先的电子商务平台，平均每月吸引约3900万独立访客。紧随其后的是Leboncoin，平均每月流量为2670万访客。值得注意的是，E.Leclerc的平均每月流量显著增长，这标志着其在法国在线杂货市场中的日益显著地位。时尚行业引领潮流至2023年，时尚成为法国在线购物中最受欢迎的商品类别。在这一领域，中国快时尚公司Shein在2023年法国电子商务市场的主要在线商店中排名第二，仅次于亚马逊，当年其电子商务净销售额估计为24亿美元，在线销售额超过了Boulanger、Apple和Cdiscount等公司。