eCommerce Benchmark KPIs: Russia

In 2023, next to an add-to-cart rate of 10.1%, a cart abandonment rate of 81%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs in Russia also consist of an AOV of US$61.8, a discount rate of 15.7%, and a return rate of 11.7%.

于2023年，俄罗斯电子商务基准关键绩效指标（KPI）除了包含10.1%的加入购物车率、81%的购物车放弃率和1.9%的转化率之外，还包括平均订单价值（AOV）为61.8美元、折扣率为15.7%以及退货率为11.7%。