Factors affecting Project Communication in a selected retail head office in Cape Town, South Africa

Clearance Certificate No. 2024_FBMSREC_ST02Data under went analysis employing both descriptive and inferential statistics. Descriptive statistics encompassed the creation of frequency tables, with the subsequent visual presentation of data through graphs and tables post-coding. Conversely, inferential statistics seek to extrapolate broader conclusions about the population under study from observations derived from a sample (Sutanapong and Louangrath, 2015). Regression analysis utilized was used to explore the relationships between hypothesized variables. Furthermore, Structural Equation Modeling (SEM) was employed to examine whether independent variables collectively impact the dependent variable, explicitly investigating connections between various factors and identifying potential correlations among them. Marnewick, Erasmus, and Joseph (2017:107) utilize SEM in their study on project success factors, with project success as the dependent variable in this investigation.This research project employed a mixed method (qualitative and quantitative) research methodology, in the quantitative aspect of the study, the epistemological philosophy align with the positivism paradigm, while the qualitative aspect will adhere to the interpretivism/constructivism paradigm. In other words, two data collection technique was used along with a corresponding data analysis procedure. The study used a questionnaire as the primary data collection tool through google doc or forms. 100 participants were required to provide ratings on a provided Likert scale. Secondary Data on IT project success was gleaned from publications related to retail projects. The data was cleaned and meaningful inforamtion was presented thereof.