Online Shopping Audiences

In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Online Shopping Audiences target your ideal customers based on behaviors from digital to real-world customer journeys.

Why InMarket Audiences?

Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. InMarket leverages a 100% SDK-based data universe composed of nearly 200M monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– 100% first-party InMarket SDK with precise location, purchase, and intent data
collected via vast direct mobile integrations and InMarket’s Owned & Operated app
portfolio
– All data is normalized to account for regular device updates and enhanced
predictability
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like
visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

How We Do It

With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!

Online Shopping Audiences

Consumers research, interact and make decisions both online and offline before making a purchase–creating insights across every stage of the customer journey. InMarket’s Online Shopper Audiences link these visual data signals to create a unified view of your customers from impression to purchase.

Table Sample:
- Device_ID [MAIDs]
- Audience_ID

Online Shopping Audiences Sample Fields Include:
- Device_ID
- AmazonOnlineShopperRealWorldLocation_AmazonPrimeCore
- OnlineShopperRealWorldLocation_HomeImprovement_HomeFurnitureShoppers
- OnlineShopperRealWorldLocationShopperRetail_LuxuryShoppers
- OnlineShopperRealWorldLocationFamily_NewHomeMovers
- OnlineShopperRealWorldLocation_PetStoreSuppliesRetailers_PetSuppliesShoppers
- OnlineShopperRealWorldLocationDemographics_CollegeMillennials
- OnlineShopperRealWorldLocationEntertainment_Gamer
- OnlineShopperRealWorldLocationFamily_Household CEO
- OnlineShopperRealWorldLocationFamily_ParentsofElementarySchoolers
- OnlineShopperRealWorldLocationFamily_ParentsofTeenagers
- OnlineShopperRealWorldLocationBusiness_Small Business

See the full list in the documentation.