Podcast listeners brand interest Great Britain 2019

Out of respondents to this 2019 survey in Great Britain, roughly two thirds had researched or would potentially research a brand discussed on a podcast they were listening to. If respondents heard the brand through podcast advertising, 38 percent would not research the brand, but over a third had done so at least once before.

在此次2019年英国调查的受访者中，大约三分之二的人对他们在收听的播客中讨论的品牌进行了研究或可能进行研究。如果受访者是通过播客广告了解到该品牌的，则有38%的人不会对该品牌进行研究，但超过三分之一的人在之前至少进行过一次研究。