Pre Movers

PERMITTED USE ONLY FOR USA BASED COMPANIES 35 million people move each year and spend $15.5 billion during the first 21 weeks before and after their move. Premovers represent individuals who have either just listed their home for sale, or just gone under contract with the home they are selling. They represent an ideal target as consumers prepare for their move and are poised to make more than 70 brand decisions over the course of this major life event. Speedeon's data can help you reach people who have either recently listed their home or whose home is already under contract. Depending on their status, they may be in-market for goods and services to help them boost their current home's value, secure financing for a new home, or even hire movers to take them to their next destination. Moving is a primary driver for consumers to switch or try new brands Field Name - FNAME - LNAME - ADDRESS - CITY - STATE - ZIP - ZIP4 - DATE_ADDED - EVENT_DATE - SPEEDEONID - ADDRESS_TYPE Speedeon’s highly accurate and timely premover data is multi-sourced. The data undergoes rigorous analysis and third-party verification, and is updated weekly. Sourced from: - Sale by owner sites and pending sales - County records - Real estate agents and records - Newspaper and other online publications

搜集汇总

背景与挑战

背景概述

该数据集包含美国待搬家人群的精准信息，涵盖姓名地址等11个字段，通过房产交易等多渠道验证更新，适用于针对搬家前后消费决策的营销场景。每年3500万搬家者在此阶段产生155亿美元消费，平均涉及70余个品牌选择。