A Comprehensive Model of Behavioral Intention in Gamified Financial Technology Among Millennial and Gen Z Investors in Indonesia

Our research, titled "A Comprehensive Model of Behavioral Intention in Gamified Financial Technology among Millennial and Generation Z Investors in Indonesia", aims to examine the factors that influence users' behavioral intention to use gamified financial technology on investment platforms. This study focuses on the use of gamification features in fintech investment apps as a way to increase user engagement, improve the user experience, and encourage Millennials and Generation Z in Indonesia to invest. In addition, this research explores how gamification elements affect users' perceptions, investment knowledge, and their intention to use fintech investment applications in Indonesia.