eCommerce Benchmark KPIs: Media in the Netherlands

In 2023, next to an add-to-cart rate of 11.8%, a cart abandonment rate of 61.1%, and a conversion rate of 4.6%, the eCommerce Benchmark KPIs for Media in the Netherlands also consist of an AOV of US$22.5, a discount rate of 8%, and a return rate of 4.1%.

于2023年，荷兰电子商务领域媒体的关键绩效指标（KPIs）包括11.8%的加入购物车率、61.1%的购物车放弃率、4.6%的转化率，此外，平均订单价值（AOV）为22.5美元，折扣率为8%，退货率为4.1%。