Comparative Reader Analyses of Selected Titles among Decision-Makers in Economy and Government (LAE 85)

Media usage, economic questions, detailed information on personal place
of work, personal decision-making responsibility, business trips as
well as financial investment and insurance

Topics: judgement on the general economic situation in the Federal
Republic; expected development of consumer prices, of the job market
situation in general as well as of one´s own professional group;
judgement on the competitive ability of the German economy in
comparison to the USA and Japan; business and private use of personal
computers and new media; detailed determination of the degree of
familiarity and the frequency of use of newspapers and magazines;
personal professional education area and current function within the
company and personal decision-making responsibility; management
responsibility; personal participation in conferences with management
and heads of department; participation in committees outside work;
number of employees in the entire company or the entire government
office as well as at one´s own place of work; number of subordinate
employees; personal decision-making responsibility in hiring personnel;
presence of further companies or branch offices of the business;
employment in the head office; headquarters of the company in the
Federal Republic or abroad; possession of businesses and participations
abroad as well as planned involvement of the business in which the
respondent is occupied in foreign countries; significance of exports
for the business; judgement on the economic situation of the business
in comparison to the average for the area of business; evaluation of
the future development of the business; advertising measures for the
entire company and assumed disadvantages due to lack of such
advertising; preferred extent of advertising for the entire company;
presence of selected microelectronics products at place of work and
planned acquisitions; actual or expected changes from use of
microelectronics; measures conducted or planned to save energy and
protect the environment; business trips; frequency of domestic trips
and trips abroad; destination countries of the trips abroad; frequency
of flying on business trips at home and abroad; class booked for
business flights abroad; frequency of use of the Federal Railway for
domestic trips; use of rental car; preferred type of rental car;
category of hotel for business trips; private trips to foreign
countries and destination country; frequency of flying for private
trips abroad; participation in cruises; possession of real estate and
planned acquisitions; financial investments as well as planned forms or
expansions of the investment; life insurance policies and amount of
insurance; planned conclusion of a life insurance policy; personal
bank; credit card possession; company car and displacement class;
decision-making responsibility for acquisition of a company car;
private use of company car; number of private cars and displacement
class; memberships; party preference; life style, personal preferences
and interests; proportion of commission in total income.

Demography: age; sex; school education; annual gross income
(classified); percentage proportion of fixed and variable income;
amount of annual non-monetary compensation (classified); size of
household.

Interviewer rating: length of interview; weekday of interview.

Also encoded was: city size; city code.