Mail Order Business and Direct Sales (1961)

Survey from the area of consumer research. Topics: Popularity of mail-order firms; orders by respondent with mail-order companies in the past; advantages and disadvantages of orders with mail-order firms; evaluation of mail-order offerings of various companies; visits by representatives and traveling salesman. Demography: employment; school education; vocational training; religious denomination; regional origins; marital status; size of household; household income. Interviewer rating: social class of respondent; state.