Data for: The role of consumer-based brand equity on the prolongation of trademarks
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https://www.fdr.uni-hamburg.de/record/13865
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资源简介:
Dissertation Project
Pfeifer, Louisa M., Thomas F. Schreiner, & Henrik Sattler (2024), “The role of consumer-based brand equity on the prolongation of trademarks”, Working Paper
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提供机构:
Universität Hamburg
创建时间:
2024-04-12



