Shopping in Immersive Virtual Reality: Effects of Visual, Auditory, and Cognitive Demands on Mental Workload

The dataset - of the journal article "Shopping in Immersive Virtual Reality: Effects of Diminishing Visual, Auditory, and Cognitive Demands on Workload" - consists of heart rate and eye-tracking data per participant and experimental condition. It also contains the figures inserted in the manuscript, the MATLAB scripts, the Unity project of an immersive virtual supermarket, and a demo video of a participant performing a grocery task across the experimental conditions in the virtual supermarket.