The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment
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下载链接：
https://www.nber.org/papers/w32846
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资源简介：
Research on the causal effects of online advertising on consumer welfare is limited due to challenges in running large-scale field experiments and tracking effects over extended periods. We analyze a long-running field experiment of online advertising in which a random 0.5% subset of all users are
提供机构：
美国国家经济研究局
创建时间：
2024-08-01
