The Consumer Welfare Effects of Online Ads: Evidence from a 9-Year Experiment
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Research on the causal effects of online advertising on consumer welfare is limited due to challenges in running large-scale field experiments and tracking effects over extended periods. We analyze a long-running field experiment of online advertising in which a random 0.5% subset of all users are
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美国国家经济研究局创建时间：
2024-08-01
