Picture Magazine Profile Study

Determination of the profile of the picture magazines REVUE, QUICK and
STERN using different instruments of image research.

Topics: Rank order of preferred picture magazines; frequency of
reading and degree of familiarity of REVUE, QUICK and STERN; source of
supply for picture magazines; image of picture magazines, determined by
means of semantic differentials, sample pictures and scales.

Demography: age; sex; marital status; number of children; religious
denomination; school education; occupation; professional position;
employment; income; household income; size of household; composition of
household; head of household; state.

Interviewer rating: social class of respondent; modernity of household
as well as clothing of respondent.