Picture Magazine Profile Study

Determination of the profile of the picture magazines REVUE, QUICK and STERN using different instruments of image research. Topics: Rank order of preferred picture magazines; frequency of reading and degree of familiarity of REVUE, QUICK and STERN; source of supply for picture magazines; image of picture magazines, determined by means of semantic differentials, sample pictures and scales. Demography: age; sex; marital status; number of children; religious denomination; school education; occupation; professional position; employment; income; household income; size of household; composition of household; head of household; state. Interviewer rating: social class of respondent; modernity of household as well as clothing of respondent.