辽宁省铁岭市客户售卖手机及周边产品销售数据

通过收集和分析辽宁省铁岭地区客户通过博远销售软件,售卖手机及手机周边产品一些销售数据进分析，了解客户每个月销售数据情况，总销售额，及销售利润，各门店对基于大数据分析管理软件的了解客户购买力水平和消费偏好，从而制定进货计划，减小库存压力，减小资金积压。1.通过收集到辽宁省铁岭地区客户的基础数据，分析销售情况， 2.数据处理：销售额/销量=平均价，通过利润/销量=平均利润，利用单价大于1000元的销量/销量=单价大于1000元的销量占比，利用单价大于1000的销售额/销售额=单价大于1000元的销售额占比,如果单价大于1000元的销量占比超过60%，主营业务标记为手机，否则标记为手机周边产品。如果单价大于1000元的销售额占比超过90%销售额支撑标记为手机，否则标记为非手机。

This dataset is constructed by collecting and analyzing sales data of mobile phones and their peripheral products sold by customers in Tieling, Liaoning Province via the Boyuan Sales Software. This analysis aims to understand the monthly sales performance, total sales revenue and sales profit of each customer, as well as help each store grasp customers' purchasing power and consumption preferences through big data analysis-based management software, so as to formulate procurement plans, reduce inventory pressure and cut down tied-up capital.
1. Analyze the sales situation based on the collected basic data of customers in Tieling, Liaoning Province.
2. Data processing procedures:
- Calculate average price = total sales revenue / total sales volume;
- Calculate average profit = total profit / total sales volume;
- Calculate the proportion of sales volume corresponding to products with unit price exceeding 1000 yuan: (sales volume of products with unit price > 1000 yuan) / total sales volume;
- Calculate the proportion of sales revenue corresponding to products with unit price exceeding 1000 yuan: (sales revenue of products with unit price > 1000 yuan) / total sales revenue;
- Mark the main business category as "mobile phones" if the proportion of sales volume with unit price > 1000 yuan exceeds 60%, otherwise mark it as "mobile phone peripheral products";
- Mark the sales revenue support category as "mobile phones" if the proportion of sales revenue with unit price > 1000 yuan exceeds 90%, otherwise mark it as "non-mobile phones".

搜集汇总

背景与挑战

背景概述

该数据集记录了辽宁省铁岭市客户在2023年至2024年6月期间售卖手机及周边产品的销售情况，包含客户代码、销量、销售额、利润等16个字段，以Excel格式存储并每年更新。数据通过算法分析销售占比，帮助识别主营业务为手机或周边产品，旨在支持企业基于大数据分析客户购买力和消费偏好，优化进货计划和减少库存压力。