Over-the-Top (OTT) Market Analysis: Purchase Behavior Of Sports Fans

Applying our proprietary data model, we take our transactional database of 25 million anonymized individual credit & debit cardholders to track their sports fandom and customer journey across all of their Over The Top (OTT) video streaming subscriptions. Specifically, this listing surfaces data on sports fans in the following communities, across video streaming platforms, and how they switch between platforms month over month. Communities This Listing Covers:

- General Population
- General Sports Fans

Example Streaming Platforms:

- fuboTV
- Hulu
- YouTube
- DIRECTV
- ESPN+
- Paramount+
- Sling TV
- NETFLIX
- SHOWTIME

Sample Tables:

- V_OTT_WIN_PERCENTAGE_BETWEEN_COMPETITORS

Sample Fields:

- Community: Who are we analyzing?
- Month Date: When did they switch between streaming platforms?
- Primary Merchant: Who did they start with, or switch to?
- Secondary Merchant: Who was on the other end of the switching exchange?
- Percent Win Share: What percent of wins does the primary merchant have from the secondary merchant?