Ecolabelling for an informed choice [Dataset]

This dataset contains 1. advertisements of freshwater ornamental fish from 17 online pet stores based in Queensland, Australia, obtained between March to May 2020 including the at-purchase biological information, value, and ecolabelling provided (Advertisements tab), and 2. biological information on freshwater ornamental fish from five prominent hobbyist websites (Ecolabel data tab). The provision of ecolabelling (i.e., biological information on maximum length, temperament, and life expectancy) in these advertisements was a key component of the research based on this data. After recording presence/absence of ecolabelling in the 17 stores, we further explored ecolabelling through investigating the accuracy of ecolabelling data provided in six randomly selected stores against the mean biological information attained from five prominent hobbyist websites, with a 20% confidence interval range.