PSYTE™ UK Geodemographic Data

PSYTE™ UK Geodemographic Data classifies United Kingdom neighbourhoods based on socio-economic and population traits. It segments UK's Output Areas (OAs) into 10 income-based groups and 40 neighbourhood types, using current Census data. Annually this product is updated to include an updated list of PreciselyIDs (PBKEY) showing all addressable locations in the UK allowing demographic data to be joined to each address. This results in ten main groups and 40 PSYTE™ UK geodemographic segments, each representing a subset of the UK population sharing similar attributes in terms of income, life stage, and other characteristics. An additional group and cluster cover OAs with fewer than 10 inhabitants, classified as not coded. The segmentation system provides cluster code assignments to about 239,000 OAs across the UK. This classification maximizes differences between clusters and similarities within them, providing a representative depiction of UK neighbourhoods. It serves as an effective tool for market analysis, customer behaviour interpretation, and successful marketing campaigns.

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This sample data set covers the Reading area. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire United Kingdom. Contact [e-mail] for more information on licensing the product.

原始信息汇总

PSYTE™ UK Geodemographic Data 数据集概述

数据集简介

• 名称: PSYTE™ UK Geodemographic Data
• 提供商: Precisely
• 试用: 30天免费试用
• 更新频率: 每年更新
• 地理覆盖范围: 英国（示例数据集覆盖雷丁地区，完整商业版覆盖全英国）

数据集描述

• 分类依据: 基于社会经济和人口特征对英国邻里进行分类
• 分类层级:
  • 10个基于收入的组别
  • 40种邻里类型
• 数据来源: 当前人口普查数据
• 覆盖范围: 约239,000个英国输出区域(OAs)
• 特殊分类: 包含一个额外组别和集群，用于分类少于10名居民的OAs（标记为“未编码”）

商业用途

• 市场分析: 提供更准确的决策支持，深入了解关键区域和人口统计特征
• 360度客户视图: 深化现有客户关系，获取新客户，提供有针对性的服务和产品

数据结构

• 主数据表: psy_gbr
• 相关表:
  • psy_gbr_data_schema
  • psy_gbr_lookup
  • psy_gbr_seg_labels
  • +2个其他对象

数据列示例

列名	数据类型	示例值
CODE	Varchar	E00083018
PSYTE_GRP	Number	4
PSYTE_CAT	Number	2
PSYTE_SEG	Number	4.2

使用示例

sql select * from SEGMENTATIONGEODEMOGRAPHICS."psy_gbr" where psyte_seg = 01.3

云区域可用性

• AWS:
  • 亚太地区（雅加达）
  • 亚太地区（孟买）
  • 亚太地区（大阪）
  • 亚太地区（首尔）
  • 44个其他区域

联系方式

• 销售: [e-mail]
• 支持: https://support.precisely.com/

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类别

• 人口统计
• 市场分析
• 360度客户视图

搜集汇总

背景与挑战

背景概述

该数据集基于英国人口普查数据，将全国约23.9万个输出区域划分为10个收入组和40种社区类型，反映不同社会经济特征。样本数据涵盖雷丁地区，完整商业版包含全英范围，适用于市场分析和营销策略制定。