Online-Fragebogen zur „Willingness To Pay“. Eine Studie zur Analyse der Zahlungsbereitschaft in Abhängigkeit von psychologischen Distanzmaßen

The goal of this study was to investigate whether the willingness to pay (WTP) depends on the construal level and on the four psychological distances (temporal, spatial, hypothetical and social). Due to the fact that an abstract (global, detached) mind set is activated with greater distance, it is assumed that WTP increases concurrently. An online survey with N = 202 partcipants was carried out, including a total of 24 closed questions. This source contains the german version of the used questionnaire.