2020 Shuangliao City Q&A Data

The field research of E-commerce Development and Sales Strategies for targeted poverty alleviation in in Shuangliao city is a cross sectional research of a regionally representative sample of famers, officials and express couriers. The Rooted Practice Project (RPP) has been followed into 5 villages in 2 towns in rural Shuangliao city during January and March of 2020. RPP combines cross sectional survey data on respondents' family, gender, age, and education with contextual data on the specific circumstances of using e-commerce for sales, providing unique opportunities to study the e-commerce environment and development conditions of a remote rural area in a small city in Northeast China. The second part of this research expanded the collection of online consumer data in RPP to understand issues related to the marketing of agricultural products through online platforms in remote rural areas during March and May of 2020.