Kijk- en luisteronderzoek, 1972

<p>Continuous monitoring of radio and tv audience and viewing behaviour / program preferences / exposure to radio / leisure activities / political interest and knowledge / reading of daily newspapers / preferences for broadcasting corporations / sense of political efficacy / anomy / opinion leadership / detailed data on occupation / social participation. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership</p>本数据集针对广播电视受众及收视行为、节目偏好、广播接触情况、休闲活动、政治兴趣与认知、日报阅读情况、广播电视播出机构偏好、政治效能感（political efficacy）、失范（anomy）、意见领袖（opinion leadership）相关情况、职业详细信息以及社会参与情况开展持续监测。背景变量涵盖：基本特征、居住状况、家庭特征、职业与就业状况、收入与资本资产、受教育程度、社会阶层、政治态度、宗教信仰、耐用消费品消费情况、媒介阅读与大众传媒接触情况、"文化"接触情况以及组织成员身份。