Data of Beyond Luxury SMMA: LLM-Driven Social Media IMPACT Marketing Framework for Manufacturing-Driven Global Brands

This is a comprehensive dataset of cross-border social media marketing activities and online consumer engagement (OCE) metrics from 193 official Twitter (X) accounts of Chinese global manufacturing brands. The dataset comprises 531,925 tweets published between November 2020 and November 2025, spanning 50 leading global brands across nine industries including consumer electronics, automobile, mobile games, home appliances, e-commerce, and online lifestyle services. Data were collected via the official Twitter API using a custom Python script. The dataset contains two levels: account-level data (profile information, industry classification, and account-level metrics for all 193 accounts) and content-level data (tweet text, publication timestamp, and OCE indicators including views, likes, shares, and replies for each tweet).