Konsumentisme 1974

Consumerism / complaints about purchases / consumer dissatisfaction / reactions to it / market perception / usefulness of consumer organizations / desired consumer service activities of producers and sellers / necessary sacrifices for better consumer protection / attitude towards business / attitude towards society / opinions on advertising / concern about major social problems / satisfaction / attitude towards social change / preferred actions for social change / satisfaction with government service institutions. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ education/ social class/ politics/ readership, mass media, and 'cultural' exposure

消费者主义 / 购物投诉 / 消费者不满 / 对其的反应 / 市场认知 / 消费者组织的有用性 / 生产和销售者期望的消费服务活动 / 提升消费者保护所必需的牺牲 / 对商业的态度 / 对社会的态度 / 对广告的意见 / 对重大社会问题的关切 / 满意度 / 对社会变革的态度 / 社会变革首选行动方案 / 对政府服务机构满意度的评价。背景变量：基本特征/居住地/家庭特征/职业/就业/教育/社会阶层/政治立场/阅读习惯，大众媒体接触以及‘文化’接触。