Share of social commerce shoppers APAC 2024, by country

According to a 2024 survey among online shoppers in the Asia-Pacific region, 95 percent of the respondents in China have shopped on social media. In comparison, 57 percent of the respondents in Australia shopped on social media platforms as of 2024.

根据2024年对亚太地区在线购物者的调查显示，95%的中国受访者曾在社交媒体上购物。相较之下，截至2024年，57%的澳大利亚受访者亦在社交媒体平台上进行过购物。