MBI Purchasing Power Data for Romania Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In Romania, this data reflects the consumption capacity within 6-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for Romania comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for Romania Postcode Level

概述

MBI提供的罗马尼亚邮政区级购买力数据，用于支持市场决策。数据反映6位邮政编码区域内消费者的可支配收入，是评估市场潜力的关键指标。

数据结构

数据包含以下变量：

• CTRYCODE: 两位ISO 3166国家代码
• POSTCODE: 邮政编码
• NAME: 行政区名称/人口最多行政区名称/微区或上一级名称
• P_T: 年平均人口总数（夜间）
• P_PRM: 年平均人口占国家千分比（夜间）
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占国家千分比
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家=100）

业务需求

1. 市场分析：量化区域销售机会。
2. 需求预测：基于人口趋势设定销售目标。
3. 位置规划：评估目标区域的社会人口结构。
4. 360度客户视图：结合客户数据全面理解需求。
5. 位置数据丰富：增强地理数据集。

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_RO_POSTCODES6_PURCHASING";

数据提供商

Michael Bauer International GmbH

数据更新频率

每年更新

时间覆盖范围

2024年1月1日至2024年12月31日

地理覆盖范围

罗马尼亚（按邮政编码）

云区域可用性

• AWS非洲（开普敦）
• AWS亚太（雅加达）
• AWS亚太（孟买）
• AWS亚太（大阪）
• 其他45个区域

联系方式

• 销售: [e-mail]
• 支持: [e-mail]