Radio Broadcasting in Serbia - Market Research Report (2014-2029)

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

在过去几十年中，随着听众数量的逐渐减少，广播电台的受众基础呈现出稳步下降的趋势，这一下降速度在近年有所放缓，目前听众数量已趋于稳定。昔日，广播电台几乎垄断了听众的视听体验，提供了丰富的音乐及音频娱乐内容。然而，面对播客和音乐流媒体平台的激烈竞争，许多人转而选择这些替代媒体。尽管如此，仍有相当一部分人群在通勤或工作时间选择收听广播。预计在未来五年至2024年期间，广播电台的收入将以2.9%的复合年增长率下降，其中2024年预计将出现4.5%的降幅，届时总收入预计将达到107亿欧元。