Studying the Aesthetics of Images and Advertising Films

The notion, that aesthetic objects are not only things but also does something to those who engage with them, is consistent among various researchers in the arts and humanities; and also that this is not primarily a matter of interpretative symbolic meaning in the fields of semiotics and hermeneutics, but may rather be associated with sense perception, such as arousal, vigilance, fascination and appraisal (Marković 2012). In this position paper, we sketch out a conceptual approach for the study of art by combining, on the one hand, the systemic-functional and social-semiotic approach to textual analysis of grammar (Kress & van Leeuwen 2006, van Leeuwen 1999), and on the other hand, attentional and affective-computing techniques for measuring audience response.

搜集汇总

背景与挑战

背景概述

该数据集提出了一个结合系统功能语法、社会符号学与注意力和情感计算技术的概念框架，用于研究图像和广告电影的美学，侧重于美学对象如何通过感知（如唤醒、警觉、迷恋和评价）影响观众，而非仅仅依赖符号学或解释学意义。