Gener8 | Consumer Spending Data | 27M+ Consumer Transactions & 140+ Global and UK Retailers | GDPR-Compliant

Gener8's Consumer Spending Data product stands out due to its unique data acquisition method. The data is primarily sourced through the active consent of a panel of users who opt to share their e-receipts, by using Gener8's B2C platform. This approach ensures the data's authenticity and quality, setting it apart from traditional data collection methods. This rich dataset caters to various use-cases and verticals within the digital economy. It's particularly valuable for businesses, market researchers, and analysts seeking insights into consumer spending, consumer behavior, market trends, and competitor analysis. The primary use-cases encompass company performance, customer profiling, market research, advertising effectiveness, and product development. In Gener8's broader data offering, this consumer spending data product serves as a foundational element. It provides real-world transaction information, which can be seamlessly integrated with other data sources to create a comprehensive, multi-dimensional view of consumer behavior and market dynamics. Whether utilised on its own or in conjunction with Gener8's other datasets, e-receipt data plays a pivotal role in helping businesses make data-driven decisions and gain a competitive edge in the digital landscape.

搜集汇总

背景与挑战

背景概述

该数据集通过用户授权的电子收据采集方式，收录了2700万+消费交易记录，覆盖140余家全球及英国零售商，符合GDPR规范。其真实的高质量数据适用于消费行为分析、市场趋势研判等商业场景，能与其他数据源结合构建多维市场洞察。