eCommerce Benchmark KPIs: Grocery in Vietnam

In 2023, next to an add-to-cart rate of 13.2%, a cart abandonment rate of 72%, and a conversion rate of 3.7%, the eCommerce Benchmark KPIs for Grocery in Vietnam also consist of an AOV of US$64, a discount rate of 13.6%, and a return rate of 3.1%.

在2023年，越南电商食品类别的关键绩效指标（KPIs）中，除13.2%的加入购物车率、72%的购物车放弃率和3.7%的转化率之外，还包括平均订单价值（AOV）为64美元、折扣率为13.6%以及退货率为3.1%。