STYLISTIC AND PRAGMATIC FUNCTIONS OF PRAGMATONYMS IN ADVERTISING DISCOURSE

In linguistics, the text is considered one of the largest and most complex units of speech activity. It is interpreted as an integral communicative structure composed of logically interconnected sentences and textual units that express a particular meaning. The role of textual units in linguistics is highly significant, as they play a central role in conveying the structure, content, and communicative purpose of a text. Textual units are interconnected, creating logical coherence within the text and contributing to the clear and comprehensible expression of ideas. Furthermore, they are essential in shaping the stylistic features of a text.