SAMPLE Geographic Data (Canada) | Append Demographic & Lifestyle Segments to Records | Enhanced ...

The ePCCF product comprised of two files, the Unique ePCCF and the Rural Enhanced PCCF. The Unique Enhanced PCCF file contains 911,992 postal code points. The ePCCF is released twice per year to capture changes to the Canada Post postal code roster throughout the year.

While the basic PCCF may report a single postal code representing a half-dozen rural communities, our Enhanced PCCF uses a combination of place name and postal code data to assign to each record the characteristics (and location) of the DA. This Rural Enhanced PCCF refines rural postal code assignments by including the ability to match using a combination of postal code and community names commonly associated with that postal code.

This combination provides a greater degree of precision in locating rural records and results in more accurate assignment of data to customer records for rural areas.

The Enhanced PCCF can be used to geocode a company’s customer list and to append demographic and PRIZM® lifestyle segments to records for mapping and other analytical applications like data mining to uncover behavioural patterns for targeting campaigns.