TTD Connector: Audience & Conversion Data

# Overview

Send your customer and product data from Snowflake into The Trade Desk for audience targeting, campaign measurement, and data monetization. With a single integration, you can use this data for your own campaigns, power a managed-service offering for your clients, or make it available to other advertisers as a third-party data provider.

You can send audience segments and conversion events, and manage opt-out/deletion requests. Conversion data can be organized at the product level, enabling granular segmentation and measurement for retail use cases.

Supported identifier types include cookies, device IDs, CTV IDs, Ramp IDs, email addresses, phone numbers, and Unified ID 2.0 (UID2). UID2 is a privacy-friendly identity standard that represent users via a hashed email address or phone number, rather than third-party cookies. The TTD Connector supports automatically converting email addresses and phone numbers to UID2s, or can be used in combination with UID2 Identity Solution on Snowflake. For details, see the [UID2 Marketplace Listing](https://app.snowflake.com/marketplace/listing/GZT0ZRYXTN8/unified-id-2-0-unified-id-2-0-advertiser-and-data-provider-identity-solution?search=UID2).

To monetize your data as a third-party data provider on The Trade Desk, reach out to your contact at The Trade Desk for more information.

# Getting Started

After you install the Native App, a Technical Account Manager (TAM) works with you to understand your use case and helps configure your account at The Trade Desk to receive your data.

## Expected Workflow

1. Install the Native App from the marketplace to your Snowflake account.
2. Permission the app with the necessary access rights.
3. Pair the app interactively with a valid account at The Trade Desk.<br/>Reach out to your TAM if:<br/> - You plan to use UID2, since it requires additional permissions.<br/> - You are an onboarder or a 3PD provider.<br/> - You would like to use your own "dataProviderId".

4. Push your segment data and/or conversion events to The Trade Desk DSP.
5. Track status and volumes, including historical data via a results table shared back with you.

The Native App supports all Snowflake cloud regions and handles use cases for advertisers operating against their own account, third-party providers, and advertisers working with a third-party provider.

For setup details, see [openTTD](https://open.thetradedesk.com/advertiser/docsApp/GuidesAdvertiser/data/doc/DataSnowflakeNativeAppGetStarted).

# Required Data

## Audience Segments

To send segment data, copy your data to a table the Native App creates in a secure, designated space in your account. The app monitors and processes it automatically.

Required fields:

- Advertiser or data provider identifier
- Record and Record Type
- Time to Live

Additional fields supported for first-party data:

- Base bid CPM
- Bid factor

## Conversion Events

To send conversion events, copy them to a monitored table that the app processes automatically.

Required fields:

- Advertising IDs (multiple ID types supported)
- Identifiers supported by The Trade Desk (such as Merchant ID and Tracking Tag ID)
- EventName values (such as purchase, addtocart, pageview)
- Location (country, region, metro, city)
- Line item details (product ID, quantity, price)

For details on retail capabilities, see Retail Solutions from The Trade Desk.

# Additional Insights

For more information, see [openTTD](https://open.thetradedesk.com/advertiser/docsApp/GuidesAdvertiser/data/doc/DataSnowflake).

原始信息汇总

TTD Connector: Audience & Conversion Data 数据集概述

数据集基本信息

• 数据集名称: TTD Connector: Audience & Conversion Data
• 提供商: The Trade Desk
• 访问模式: Free (免费)
• 访问权限: Unlimited Access (无限访问)

数据集概述

该连接器用于将客户和产品数据从 Snowflake 发送到 The Trade Desk，以用于受众定位、活动衡量和数据货币化。通过单一集成，可将数据用于自身广告活动、为客户提供托管服务，或作为第三方数据提供商提供给其他广告商。

支持发送受众细分和转化事件，并管理选择退出/删除请求。转化数据可在产品级别进行组织，以实现零售用例的精细细分和衡量。

支持的身份标识类型

• Cookies
• 设备 ID
• CTV ID
• Ramp ID
• 电子邮件地址
• 电话号码
• Unified ID 2.0 (UID2)

预期工作流程

1. 将 Native App 从市场安装到您的 Snowflake 账户。
2. 授予应用必要的访问权限。
3. 将应用与 The Trade Desk 的有效账户交互配对。
4. 将您的细分数据和/或转化事件推送到 The Trade Desk DSP。
5. 通过共享的结果表跟踪状态和数据量，包括历史数据。

所需数据

受众细分

将数据复制到 Native App 在您账户的安全指定空间中创建的表中。应用会自动监控和处理。

必填字段:

• 广告商或数据提供商标识符
• 记录和记录类型
• 生存时间

第一方数据支持的附加字段:

• 基础出价 CPM
• 出价因子

转化事件

将转化事件复制到应用自动处理的受监控表中。

必填字段:

• 广告 ID（支持多种 ID 类型）
• The Trade Desk 支持的标识符（如商家 ID 和跟踪标签 ID）
• EventName 值（如购买、加入购物车、页面浏览）
• 位置（国家、地区、都会区、城市）
• 订单项详情（产品 ID、数量、价格）

业务需求

• 受众激活: 在 The Trade Desk DSP 的所有程序化渠道中激活第一方或第三方细分。构建相似受众模型以寻找与现有客户相似的新潜在客户。
• 转化衡量: 发送与特定产品相关的转化事件，用于活动归因、报告和优化。与 The Trade Desk 的转化提升解决方案结合使用，以衡量活动的增量影响。
• 360 度客户视图: 打包您的受众细分，并以您自己的数据费率提供给 The Trade Desk 上的其他广告商。
• 身份解析: 使用 UID2 将您的数据连接到 The Trade Desk，而无需原始个人信息离开您的环境。
• 选择退出和删除: 从您的细分中移除特定的广告商标识符，以遵守选择退出和数据删除请求。

安全性

• 安全审查: 此应用经过了 Snowflake 安全审查。
• 基于角色的访问控制: 您的数据受 Snowflake 基于角色的访问控制保护。
• 敏感数据保护: Snowflake 允许您在共享给提供商之前定期审查和审计事件与日志。

云区域可用性

• AWS: 支持非洲（开普敦）、亚太（雅加达）、亚太（马来西亚）、亚太（孟买）等 51 个以上区域。

联系方式

• 销售: [e-mail]
• 支持: [e-mail]