Trust, Security, and Digital Finance as Catalysts for Business Success in Bandung

This research focuses on the following constructs:

1. Security in Digital Payments

2. Trust in Digital Payments

3. FinTech Service Adoption

4. Business Performance

The purpose of this research is to investigate how the perceived security and trust in digital payments influence the adoption of FinTech services among Micro, Small, and Medium Enterprises (MSMEs) in Bandung, Indonesia. Using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, this study examines how these perceptions ultimately impact MSME business performance through improved operations, customer engagement, and learning processes. The theoretical framework incorporates the Unified Theory of Acceptance and Use of Technology (UTAUT), Resource-Based View (RBV), and Balanced Scorecard (BSC) perspectives.

Data were collected through structured questionnaires from 400 MSME respondents in Bandung, with validation conducted through SmartPLS 4.