TruAudience Identity Resolution and Enrichment

Our identity can help you build a single view of your customer across touchpoints and channels by resolving and integrating data across channels. More accurate and interoperable offline and online data lays the foundation for your team to deliver the performance you need.

Our industry-leading TransUnion Identity Graph links fragmented consumer data to a persistent ID using the richest set of both historical and up-to-date customer attributes and identifiers for over 250M people and their addresses, emails, phone numbers, and online identifiers like IP address and Mobile Ad ID. With our robust data, you can enhance and maintain a complete view of your customers to power personalized customer experiences while eliminating data loss from disparate datasets and platforms.

TransUnion proactively updates any changes in consumer identity to keep your intelligence as fresh as possible. Use the same individual identifier to unify your customer data with digital engagement, for a complete customer view across all channels, touchpoints, both online and offline, helping the best marketers become even better.

How it works:

1. Create an input view containing customer records you'd like to resolve identities for and/or enrich. This should contain one or more identifiers like email, name, phone, or address plus a unique ID.

2. Use the inbuilt Streamlit application configuration interface to provide input schema mapping.

3. Run the application using the SQL generated in 2. and/or automate it using tasks.

Contact us for a more detailed consumer implementation guide.

搜集汇总

背景与挑战

背景概述

TruAudience身份解析与丰富数据集基于TransUnion身份图谱，整合了超过2.5亿消费者的多渠道标识符（如地址、邮箱、电话和在线ID），帮助用户构建统一的客户视图以支持个性化营销。该数据集通过配置输入视图和运行SQL应用实现身份解析与数据丰富，旨在提升数据准确性和跨渠道协同效果。