Value of holiday season retail sales in the US 2014-2024, by channel

The value of online retail sales made during the holiday season in the United States is expected to increase to 280 billion U.S. dollars in 2024. According to Statista estimates, the value of store-based sales are predicted to be around 710 billion U.S. dollars. Almost one-third of all retail sales during the holiday season is expected to be through online sales in the United States in 2024.

据预测，2024年美国假日购物季的在线零售销售额将增至2800亿美元。根据Statista的估算，实体店销售额预计约为7100亿美元。预计到2024年，美国假日购物季的零售总额中，将近三分之一将通过在线销售实现。