B2B and Occupation Data

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for B2B audience cohorts.

Use this dataset to understand occupation-level characteristics about a given location within the United States. Within this dataset, you'll find indices for assorted job types and industries broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

Find Data Dictionary here: https://www.goldfishads.com/dataset-examples

INCLUDED TABLES:
- B2B_BY_COUNTY

INCLUDED FIELDS:
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_BANKING
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ENGINEERING
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ENTREPRENEURSHIP
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_INVESTMENT_BANKING
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_NURSING
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ONLINE_BANKING
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ONLINE_DIGITAL_MARKETING
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_CREDIT_CARDS
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_INSURANCE
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_INVESTMENT
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_MORTGAGE_LOANS
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_REAL_ESTATE
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_RETAIL_
- SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_RETAIL_BANKING

As well as the following fields from our Demographics dataset.

ADDITIONAL FIELDS:
- ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
- ETHNICITY_ASIAN
- ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
- ETHNICITY_HISPANIC_LATINO
- ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
- ETHNICITY_OTHER_RACE_NOT_LISTED
- ETHNICITY_TWO_OR_MORE_RACES
- ETHNICITY_WHITE
- HOUSEHOLD_INCOME_100K_150K
- HOUSEHOLD_INCOME_150K_200K
- HOUSEHOLD_INCOME_200K_PLUS
- HOUSEHOLD_INCOME_50K_100K
- HOUSEHOLD_INCOME_LESS_THAN_50K
- LANGUAGE_SPANISH
- PROPERTY_VALUE_100K_250K
- PROPERTY_VALUE_1MM_TO_1_POINT_5MM
- PROPERTY_VALUE_1_POINT_5MM_TO_2MM
- PROPERTY_VALUE_250K_500K
- PROPERTY_VALUE_2MM_PLUS
- PROPERTY_VALUE_500K_750K
- PROPERTY_VALUE_750K_1MM
- PROPERTY_VALUE_LESS_THAN_100K

搜集汇总

背景与挑战

背景概述

该数据集提供美国邮政区划级别的B2B受众群体职业特征数据，采用无Cookie的隐私保护算法生成，包含各类职业兴趣指数及人口统计信息。适用于商业分析、精准营销等应用场景，配套数据字典详细说明字段含义。